Pipelight is an application designed to assist advertisers in optimizing their LinkedIn advertising campaigns. With a user-friendly interface, it offers a range of features to streamline data collection, provide actionable insights, and support data-driven decision-making. The application allows users to select their LinkedIn advertising account and provides an overview dashboard showcasing key metrics such as ad spend, impressions, clicks, and conversion costs. It also offers graphs and charts to track trends and analyze campaign performance at different levels, including campaign groups, campaigns, and individual ads. Users can easily navigate through the application, search for specific accounts, and filter ads based on their type. Pipelight aims to empower advertisers by providing comprehensive analytics and aiding in the efficient management of LinkedIn advertising campaigns.
